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What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords.It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day.This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do marketing without having to study a degree or a diploma in it.Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers. Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
Price: 12.99 £ | Shipping*: 3.99 £ -
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 45.99 £ | Shipping*: 0.00 £ -
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 165.00 £ | Shipping*: 0.00 £ -
Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 45.99 £ | Shipping*: 0.00 £
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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What is the best free website for Minecraft server hosting?
There are several free websites for Minecraft server hosting, but one of the best options is Aternos. Aternos offers free server hosting with a user-friendly interface and easy setup process. It also provides a variety of customization options and allows for easy management of the server. Additionally, Aternos offers reliable server uptime and good performance, making it a popular choice for many Minecraft players looking for free hosting options.
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What are the differences between rough design and detailed design in software development?
Rough design in software development is a high-level, conceptual plan that outlines the overall structure and functionality of the software. It focuses on the big picture and does not delve into specific implementation details. On the other hand, detailed design is a more in-depth and specific plan that includes the nitty-gritty technical details of how the software will be implemented. It covers things like data structures, algorithms, and specific modules or components. In essence, rough design is about the "what" of the software, while detailed design is about the "how."
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 130.00 £ | Shipping*: 0.00 £ -
Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 44.99 £ | Shipping*: 0.00 £ -
E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.This book is an all-encompassing guide to the how, the why and the tools and techniques.Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do.In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools.E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Price: 26.99 £ | Shipping*: 0.00 £ -
Economic Development : What Everyone Needs to Know®
There is much discussion about global poverty and the billions of people living with almost nothing.Why is it that governments, development banks, think-tanks, academics, NGOs and many others can't just fix the problem?Why is it that seemingly obvious reforms never happen?Why are prosperity and equity so elusive? The revised second edition of Economic Development: What Everyone Needs to Know® brings readers right into the trenches of development policies to show what practitioners are actually doing and explains the issues, dilemmas, options, frustrations and opportunities they face, day in and day out.In straightforward language and a question-and-answer format, Marcelo M.Giugale outlines the frontier of the development practice or, as he puts it, "...the point at which knowledge stops and ignorance begins." He takes readers from why it is so difficult to get governments to function, to the basic policies that economies need to work well, the powerful new tools for social assistance, and the challenges of inclusion, education, health, infrastructure, technology, data, and foreign aid.Giugale gives no definitive, universal answers. They don't really exist. Rather, he highlights what works, what doesn't, and what's promising.Drawing from examples across the world, his overall message is clear: economic development, and the poverty reduction that goes with it, have never been more possible for more countries.
Price: 10.99 £ | Shipping*: 3.99 £
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Is there a website builder without hosting?
Yes, there are website builders that allow you to create and design a website without requiring you to use their hosting services. These website builders typically offer the option to export your website files and upload them to any hosting provider of your choice. This gives you the flexibility to choose a hosting provider that best fits your needs and budget while still being able to use a user-friendly website builder to create your site.
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How does website hosting work through FiveM?
Website hosting through FiveM works by allowing server owners to upload and host their custom websites on the FiveM platform. This enables server owners to create a unique web presence for their community, providing information, forums, and other resources for their players. FiveM provides the infrastructure and tools necessary for server owners to manage and host their websites, allowing them to focus on creating engaging content for their community. This integration of website hosting within the FiveM platform streamlines the process for server owners and enhances the overall experience for players.
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What is the difference between a website builder and web hosting?
A website builder is a tool that allows users to create and design a website without needing to write code. It provides pre-designed templates and drag-and-drop functionality to build a website. On the other hand, web hosting is a service that provides the server space and technology needed to make a website accessible on the internet. It stores the website's files and data and ensures that the website is available to visitors. In summary, a website builder is used to create the website, while web hosting is used to make the website accessible online.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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