Products related to War:
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Death by Design : British Tank Development in the Second World War
At the outbreak of war in 1939 British tank crews were ill-equipped, under trained and badly led.As a consequence the lives of hundreds of crewmen were wasted unnecessarily.This was due not only to the poor design and construction of British tanks, but also to the lack of thought and planning on the part of successive pre-war governments and the War Office.Death by Design explores how and why Britain went from leading the world in tank design at the end of the First World War to lagging far behind the design quality of Russian and German tanks in the Second World War.This book is a much-needed warning to governments and military planners: a nation must always be prepared to defend itself and ensure that its soldiers are equipped with the tools to do so.
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Global Development : A Cold War History
In the Cold War, "development" was a catchphrase that came to signify progress, modernity, and economic growth.Development aid was closely aligned with the security concerns of the great powers, for whom infrastructure and development projects were ideological tools for conquering hearts and minds around the globe, from Europe and Africa to Asia and Latin America.In this sweeping and incisive book, Sara Lorenzini provides a global history of development, drawing on a wealth of archival evidence to offer a panoramic and multifaceted portrait of a Cold War phenomenon that transformed the modern world. Taking readers from the aftermath of the Second World War to the tearing down of the Berlin Wall, Lorenzini shows how development projects altered local realities, transnational interactions, and even ideas about development itself.She shines new light on the international organizations behind these projects—examining their strategies and priorities and assessing the actual results on the ground—and she also gives voice to the recipients of development aid.Lorenzini shows how the Cold War shaped the global ambitions of development on both sides of the Iron Curtain, and how international organizations promoted an unrealistically harmonious vision of development that did not reflect local and international differences. An unparalleled journey into the political, intellectual, and economic history of the twentieth century, this book presents a global perspective on Cold War development, demonstrating how its impacts are still being felt today.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 130.00 £ | Shipping*: 0.00 £
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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How can one design a role-playing game without war?
One way to design a role-playing game without war is to focus on cooperative and non-violent gameplay. This could involve creating a game where players work together to solve puzzles, complete challenges, or achieve common goals without the need for combat. Additionally, the game could emphasize diplomacy, negotiation, and problem-solving as the primary means of interaction between characters. By shifting the focus away from conflict and combat, the game can provide a more peaceful and collaborative experience for players.
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How did the World War influence the development of modern art?
The World War had a profound impact on the development of modern art. The devastation and trauma of the war led many artists to reject traditional artistic styles and embrace new forms of expression. The horrors of war also inspired artists to explore themes of violence, alienation, and existential angst in their work. Additionally, the war disrupted the art world, leading to the dispersal of artists and the exchange of ideas across different countries, which contributed to the diversification and globalization of modern art. Overall, the World War served as a catalyst for the evolution of modern art, pushing artists to experiment with new techniques and subject matter in response to the changing world around them.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 44.99 £ | Shipping*: 0.00 £ -
Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics.Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
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Marketing Analytics : A Machine Learning Approach
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
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Marketing Analytics : Based on First Principles
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
Price: 46.99 £ | Shipping*: 0.00 £
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Was the Korean War a proxy war or a civil war?
The Korean War was a proxy war, as it was fought between the communist-backed North Korea and the capitalist-backed South Korea, with support and involvement from other major powers such as the United States, China, and the Soviet Union. The conflict was not solely an internal struggle within Korea, but rather a larger geopolitical struggle between the two opposing ideologies of communism and capitalism. The involvement of outside powers and the global implications of the war make it more accurately described as a proxy war rather than a civil war.
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Is the First World War a modern war?
Yes, the First World War is considered a modern war due to the use of advanced technology and tactics that were unprecedented at the time. The war saw the introduction of new weapons such as tanks, airplanes, and chemical warfare, which changed the nature of warfare. Additionally, the scale of the conflict involving multiple countries and resulting in millions of casualties marked a departure from previous wars in terms of its global impact and devastation. Overall, the First World War is seen as a turning point in military history towards modern warfare.
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What is the motto of Wallenstein: "War feeds war" in the Thirty Years' War?
The motto "War feeds war" reflects the strategy of Wallenstein, a prominent military leader in the Thirty Years' War. It suggests that the continuation of war is necessary for its sustenance, as it provides resources, power, and opportunities for those involved in the conflict. This motto encapsulates the idea that war perpetuates itself, creating a cycle of violence and destruction. Wallenstein's approach to warfare was characterized by aggressive tactics and a focus on maintaining and expanding his military influence, making this motto a fitting representation of his approach to the conflict.
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Is there a website builder without hosting?
Yes, there are website builders that allow you to create and design a website without requiring you to use their hosting services. These website builders typically offer the option to export your website files and upload them to any hosting provider of your choice. This gives you the flexibility to choose a hosting provider that best fits your needs and budget while still being able to use a user-friendly website builder to create your site.
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