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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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The Worry Website
Is anything bothering you? Problems in class or at home? Don't know where to turn for help? Log on to the Worry Website! Type in your worry and wait for the good advice to flow in. At least that's the plan when Mr Speed sets up his super-cool new Worry Website.Holly, Greg, Natasha and the rest of the class think they've got shedloads of worries.But, as they find out, sometimes the best advice comes from the most unexpected place.A comforting guide to real-life issues, handled with care, from the bestselling Jacqueline Wilson.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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Is there a website builder without hosting?
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How does website hosting work through FiveM?
Website hosting through FiveM works by allowing server owners to upload and host their custom websites on the FiveM platform. This enables server owners to create a unique web presence for their community, providing information, forums, and other resources for their players. FiveM provides the infrastructure and tools necessary for server owners to manage and host their websites, allowing them to focus on creating engaging content for their community. This integration of website hosting within the FiveM platform streamlines the process for server owners and enhances the overall experience for players.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Hosting with the Lazy Makoti
A brand-new collection of recipes from South Africa's bestselling chef and social media sensationMogau Seshoene aka the Lazy Makoti is the South African Nadiya Hussain, with a huge social media following across Africa - she has 600k+ followers and her YouTube videos have had over 100k views. Here she presents a brand-new cookbook full of delicious and easy-to-follow recipes from the African continent.Mogau shows readers how to host any occasion with stylish and tasty food, from soul-warming one-pot dinners, hearty plant-based dishes, and irresistible easy bakes to signature seven-colour meals, decadent desserts, and a vibrant cuisine.Patiently and with the exuberance her social followers will know well, she explains how to cook her incredible Oxtail stew, her savoury rice-stuffed chicken or her mouth-watering blueberry malva pudding. Hosting with the Lazy Makoti is the food cookbook for every occasion - even if it's just a party for one.
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Website Development for Beginners Training Course
Course Description Web Development is one of the fastest growing industries in the world and predictions are that the demand for quality Web Developers will only continue to grow! Never in the history of the Web has it been such an opportune moment to join millions of people around the world who are involved in building web products. Whether you are excited at the possibility of becoming a Web Developer or you are just a curious person who wants to build websites as a hobby, you will find this course useful. We have covered Web Development as a corporate career as well as included tips on launching your own freelance Web Development practice. Introduction From front-end to back-end, HTML to CSS, JavaScript to its helpful frameworks - this course is packed with information to take you from square one to Web mastery. The material covered in the course is vast but fear not - it is after all a course for beginners and we will guide you through the hard concepts with witty humour and illustrative code examples. By the end of the course not only will you be familiar with the scripting languages HTML, CSS and JavaScript but they are going to become your best friends in your Web journey. What you will learn The aim of the course is to equip you with the knowledge and tools to build your first website. It is a practical course with code example, coding activities and plenty of guidance material to help you complete them. The past, present and future of the Internet and the Web What terms client-side and server-side mean in the context of Web Development How to create a simple HTML document and setup the basic skeleton of a web page How to use various HTML elements to create the different sections of the web page How to add styling code to HTML in internal and external style sheets using CSS Why you should use CSS alongside HTML to build beautiful pages Important concepts of coding for the Web including the CSS Box Model, the HTML DOM model and JavaScript’s Object Orientation How to use JavaScript code into HTML documents in order to change and modify the structure as well as adding interactivity to the web page Benefits of taking this course There are a number of benefits, which include: A comprehensive, practical and easy-to-understand course material Example code with comprehensive explanations using HTML, CSS and JavaScript coding languages End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an Internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Being able to write simple web pages and elements using HTML, CSS and JavaScript at the end of the course Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: The Internet and the Web Module 2: What is Web Development? Module 3: Hypertext Markup Language (HTML) Module 4 : Advanced HTML elements Module 5 : Introduction to CSS Module 6 : HTML andamp; CSS in Action – Part I Module 7 : HTML andamp; CSS in Action – Part II Module 8 : HTML andamp; CSS in Action Part III Module 9 : Introduction to JavaScript Module 10 : JavaScript in Action Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Which offers better opportunities in the job market: developing a data analytics app or web development?
Both developing a data analytics app and web development offer great opportunities in the job market, but the demand for data analytics skills is currently higher. Data analytics is a rapidly growing field, and businesses are increasingly relying on data to make informed decisions. Developing a data analytics app requires skills in data analysis, programming, and understanding of business needs, making it a valuable skill set in the job market. However, web development also offers great opportunities, especially with the increasing demand for online presence and e-commerce. Ultimately, both fields offer promising career prospects, but data analytics may currently have a slight edge in the job market.
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What is the best free website for Minecraft server hosting?
There are several free websites for Minecraft server hosting, but one of the best options is Aternos. Aternos offers free server hosting with a user-friendly interface and easy setup process. It also provides a variety of customization options and allows for easy management of the server. Additionally, Aternos offers reliable server uptime and good performance, making it a popular choice for many Minecraft players looking for free hosting options.
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What are the differences between rough design and detailed design in software development?
Rough design in software development is a high-level, conceptual plan that outlines the overall structure and functionality of the software. It focuses on the big picture and does not delve into specific implementation details. On the other hand, detailed design is a more in-depth and specific plan that includes the nitty-gritty technical details of how the software will be implemented. It covers things like data structures, algorithms, and specific modules or components. In essence, rough design is about the "what" of the software, while detailed design is about the "how."
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What is the difference between a website builder and web hosting?
A website builder is a tool that allows users to create and design a website without needing to write code. It provides pre-designed templates and drag-and-drop functionality to build a website. On the other hand, web hosting is a service that provides the server space and technology needed to make a website accessible on the internet. It stores the website's files and data and ensures that the website is available to visitors. In summary, a website builder is used to create the website, while web hosting is used to make the website accessible online.
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