Products related to Cold:
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Global Development : A Cold War History
In the Cold War, "development" was a catchphrase that came to signify progress, modernity, and economic growth.Development aid was closely aligned with the security concerns of the great powers, for whom infrastructure and development projects were ideological tools for conquering hearts and minds around the globe, from Europe and Africa to Asia and Latin America.In this sweeping and incisive book, Sara Lorenzini provides a global history of development, drawing on a wealth of archival evidence to offer a panoramic and multifaceted portrait of a Cold War phenomenon that transformed the modern world. Taking readers from the aftermath of the Second World War to the tearing down of the Berlin Wall, Lorenzini shows how development projects altered local realities, transnational interactions, and even ideas about development itself.She shines new light on the international organizations behind these projects—examining their strategies and priorities and assessing the actual results on the ground—and she also gives voice to the recipients of development aid.Lorenzini shows how the Cold War shaped the global ambitions of development on both sides of the Iron Curtain, and how international organizations promoted an unrealistically harmonious vision of development that did not reflect local and international differences. An unparalleled journey into the political, intellectual, and economic history of the twentieth century, this book presents a global perspective on Cold War development, demonstrating how its impacts are still being felt today.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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Is the Cold War really cold?
The term "Cold War" refers to the political and ideological tension between the United States and the Soviet Union after World War II, characterized by espionage, proxy wars, and a nuclear arms race. While direct military conflict between the two superpowers was avoided, the Cold War was marked by numerous "hot" conflicts in places like Korea, Vietnam, and Afghanistan. Additionally, both sides engaged in covert operations and supported opposing factions in various countries, leading to significant violence and instability. Therefore, while the Cold War may not have resulted in a full-scale direct war between the US and the Soviet Union, it was far from "cold" in terms of its impact on global politics and the lives of people in many parts of the world.
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Why is the Cold War called cold?
The Cold War is called "cold" because it was characterized by a lack of direct military conflict between the two main superpowers involved, the United States and the Soviet Union. Instead of engaging in open warfare, the two sides engaged in a variety of indirect confrontations, such as espionage, propaganda, and proxy wars in other countries. The term "cold" reflects the fact that the tensions and hostilities between the two sides never escalated into a full-scale hot war.
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Chobham Armour : Cold War British Armoured Vehicle Development
A comprehensive overview of the work of the Military Vehicles Research and Development Establishment on Chobham Common, which provided armoured vehicles for the British Army from 1945 to its close in 2004. Through much of World War II British tanks and armoured vehicles were outmatched by the German tanks they encountered and this led to the British Army placing much emphasis on ensuring that the same situation would not arise again if the Cold War turned hot.The task of developing the Main Battle Tanks and supporting armoured vehicles to out-range and quickly destroy the Soviet threat fell to the scientists and engineers at the Fighting Vehicle Research and Development Establishment on Chobham Common near to Chertsey.It was the design authority for all British Military vehicles for most of the period. Military vehicle and equipment expert William Suttie draws extensively on official MOD reports to tell the story of the development of the British Cold War armour, such as the Centurion, Chieftain, Challenger, and many other wheeled and tracked armour vehicles that served the British Army of The Rhine.The vehicles developed at the Chertsey site were never used for their intended purpose on the plains of North-west Germany, but have proved their worth in British operations in places like Korea, Bosnia, Kuwait, Iraq and Afghanistan, as well as in the hands of other users around the world. Fully illustrated with photographs, schemes and drawings, including some that have never been published before, this is a unique detailed overview of the development of all post-war British armoured vehicles.
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics.Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
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Marketing Analytics : A Machine Learning Approach
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
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Marketing Analytics : Based on First Principles
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
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Are cold hands and cold feet bad?
Yes, having cold hands and feet can be uncomfortable and may indicate poor circulation. In some cases, it could be a sign of a medical condition such as Raynaud's disease or hypothyroidism. It is important to pay attention to persistent cold extremities and consult a healthcare professional if you have concerns. Keeping your hands and feet warm through proper clothing and staying active can help improve circulation and alleviate coldness.
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How can you keep a cold pack cold?
To keep a cold pack cold, you can store it in the freezer before use. Make sure to follow the manufacturer's instructions for the recommended amount of time to freeze the pack. Additionally, you can wrap the cold pack in a towel or cloth before applying it to your skin to help insulate it and keep it colder for longer. Finally, if the cold pack starts to warm up during use, you can place it back in the freezer for a short period to re-chill before using it again.
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How can one keep a cold pack cold?
To keep a cold pack cold, you can store it in the freezer before use. Make sure to follow the manufacturer's instructions for the recommended freezing time. Additionally, you can wrap the cold pack in a towel or cloth before applying it to your skin to help retain the cold temperature for longer. Avoid leaving the cold pack out at room temperature for extended periods of time to maintain its cooling properties.
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Cold showers or alternating hot and cold showers?
Both cold showers and alternating hot and cold showers have their benefits. Cold showers can help improve circulation, boost energy levels, and reduce muscle soreness. On the other hand, alternating hot and cold showers, also known as contrast showers, can help improve recovery, reduce inflammation, and enhance the immune system. The choice between the two depends on individual preferences and specific health goals.
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