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  • Targeted Metallo-Drugs : Design, Development, and Modes of Action
    Targeted Metallo-Drugs : Design, Development, and Modes of Action

    Volume 24, entitled Targeted Metallo-Drugs: Design, Development, and Modes of Action, of the series Metal Ions in Life Sciences (MILS), fosters inter-disciplinary research in the vibrant field of Biological Inorganic Chemistry.Inspired by the clinical success of cisplatin as a leading anticancer drug but mindful of the shortcomings associated with its use including dose-limiting toxic side effects and acquired or intrinsic drug resistance, scientists across the globe have been endeavoring to identify new metallo-drugs for therapeutic exploitation.This has led to innovative metallo-drug candidates that (i) enhance cancer cell selectivity, thus reducing toxic side effects, and/or (ii) possess new modes of action to improve efficacy and also target resistance pathways.This and more are captured in MILS- 24 which consists of 12 comprehensive, well-illustrated, and up to date chapters with over 1600 citations, 100 figures, and 10 tables with key contributions from 32 international experts from Europe, Asia, and North and South America.MILS- 24 not only keeps the scientific community abreast of latest developments, it also serves as an invaluable resource to stimulate further research on targeted metallo-drug design and development. It covers anticancer, antimicrobial, antiviral, and other agents, such as those targeting tropical diseases and cyanide poisoning and radiometals in molecular imaging and therapyIt highlights recent metallo-drug developments targeting COVID-19It features advanced spectroscopic methods and metallomics as important tools to elucidate the modes of actions of metallo-drugs

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  • Relational Analytics : Guidelines for Analysis and Action
    Relational Analytics : Guidelines for Analysis and Action

    This guidebook goes beyond people analytics to provide a research-based, practice-tested methodology for doing relational analytics, based on the science of relational coordination.We are witnessing a revolution in people analytics, where data are used to identify and leverage human talent to drive performance outcomes.Today’s workplace is interdependent, however, and individuals drive performance through networks that span department, organization and sector boundaries.This book shares the relational coordination framework, with a validated scalable analytic tool that has been used successfully across dozens of countries and industries to understand, measure and influence networks of relationships in and across organizations, and which can be applied at any level in the private and public sectors worldwide.Graduate students and practitioners in human resource management, health policy and management, organizational behavior, engineering and network analysis will appreciate the methodology and hands-on guidance this book provides, with its focus on identifying, analyzing and building networks of productive interdependence.Online resources include data appendices and statistical commands that can be used to conduct all these analyses in readers’ own organizations.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 165.00 £ | Shipping*: 0.00 £
  • Is an instinctive action an action?

    Yes, an instinctive action is still considered an action. Instinctive actions are automatic, involuntary responses to stimuli, and they are performed without conscious thought. However, they still involve a physical movement or response, which meets the definition of an action. Therefore, even though instinctive actions are not consciously chosen, they are still considered actions.

  • How does educational action differ from social action?

    Educational action focuses on the process of teaching and learning, with the goal of imparting knowledge and skills to individuals. It is often structured and guided by educational institutions and professionals. On the other hand, social action aims to bring about change in society by addressing social issues and advocating for social justice. It is often driven by grassroots movements and community organizing, and may involve a wider range of stakeholders. While educational action may contribute to social change, social action is more directly focused on addressing systemic issues and promoting social transformation.

  • What is an internal action and a framing action?

    An internal action is an action taken by an individual or group that is not visible to others, such as changing one's mindset or attitude. It is a personal decision or behavior that impacts the way one approaches a situation or problem. On the other hand, a framing action is a deliberate choice made by an individual or group to shape how a situation is perceived by others. It involves presenting information or events in a particular way to influence how they are interpreted. Both internal and framing actions play a role in shaping outcomes and interactions in various contexts.

  • What is website hosting?

    Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.

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  • Action Research for Change and Development
    Action Research for Change and Development

    First Published in 1991, Action Research for Change and Development presents a collection of papers evolved from an international symposium on Action Research in Higher Education, Government and Industry held in Brisbane in 1989.The book is structured in three parts. Part one consists of reflections on the meaning and theoretical foundation of action research.Part two discusses various aspects of action research methodology; and Part three presents case studies of action research.The aim of the book is to bring together international experts in action research in higher education in order to present and discuss a variety of models of action research which have been developed in parallel in many parts of the world.This book will be an essential read for scholars and researchers of education, higher education, business, industry, and community development.

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  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Applied Marketing Analytics Using R
    Applied Marketing Analytics Using R

    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • What is the difference between social action and political action?

    Social action refers to actions taken by individuals or groups to address social issues or bring about social change through non-political means, such as volunteering, fundraising, or community organizing. On the other hand, political action involves actions taken to influence government policies, laws, or decisions through activities like voting, lobbying, or running for office. While social action focuses on grassroots efforts to create change at the community level, political action aims to create systemic change through engagement with the government and political processes.

  • How do you write an internal action and an external action?

    To write an internal action, you need to focus on the thoughts, feelings, and emotions of the character. Describe their internal struggles, desires, and motivations. Use sensory details and introspective language to convey the character's inner world. To write an external action, you need to focus on the physical movements and behaviors of the character. Describe their actions, gestures, and interactions with the environment and other characters. Use vivid and specific language to bring the external world to life.

  • Is the action comprehensible?

    The comprehensibility of an action depends on the context and the perspective of the observer. What may be comprehensible to one person may not be to another. Factors such as cultural background, personal experiences, and knowledge can all influence how an action is perceived and understood. Therefore, the comprehensibility of an action is subjective and can vary from person to person.

  • What are action perspectives?

    Action perspectives are theoretical frameworks that focus on understanding human behavior and social phenomena through the lens of action and agency. These perspectives emphasize the importance of individuals' intentions, choices, and actions in shaping their social reality. They highlight the active role of individuals in creating and maintaining social structures, and emphasize the dynamic and interactive nature of social processes. Action perspectives are often used in sociology, psychology, and other social sciences to analyze and explain human behavior in various contexts.

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