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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Medical Instrumentation : Application and Design
Provides a comprehensive overview of the basic concepts behind the application and designs of medical instrumentation This premiere reference on medical instrumentation describes the principles, applications, and design of the medical instrumentation most commonly used in hospitals.It places great emphasis on design principles so that scientists with limited background in electronics can gain enough information to design instruments that may not be commercially available.The revised edition includes new material on microcontroller-based medical instrumentation with relevant code, device design with circuit simulations and implementations, dry electrodes for electrocardiography, sleep apnea monitor, Infusion pump system, medical imaging techniques and electrical safety.Each chapter includes new problems and updated reference material that covers the latest medical technologies. Medical Instrumentation: Application and Design, Fifth Edition covers general concepts that are applicable to all instrumentation systems, including the static and dynamic characteristics of a system, the engineering design process, the commercial development and regulatory classifications, and the electrical safety, protection, codes and standards for medical devices.The readers learn about the principles behind various sensor mechanisms, the necessary amplifier and filter designs for analog signal processing, and the digital data acquisition, processing, storage and display using microcontrollers.The measurements of both cardiovascular dynamics and respiratory dynamics are discussed, as is the developing field of biosensors.The book also covers general concepts of clinical laboratory instrumentation, medical imaging, various therapeutic and prosthetic devices, and more. Emphasizes design throughout so scientists and engineers can create medical instrumentsUpdates the coverage of modern sensor signal processingNew material added to the chapter on modern microcontroller useFeatures revised chapters, descriptions, and references throughoutIncludes many new worked out examples and supports student problem-solvingOffers updated, new, and expanded materials on a companion webpageSupplemented with a solutions manual containing complete solutions to all problems Medical Instrumentation: Application and Design, Fifth Edition is an excellent book for a senior to graduate-level course in biomedical engineering and will benefit other health professionals involved with the topic.
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What development opportunities are there for emergency medical technicians?
Emergency medical technicians (EMTs) have various development opportunities available to them. They can pursue advanced certifications, such as becoming a paramedic or obtaining specialized training in areas such as pediatric or wilderness medicine. EMTs can also seek opportunities for career advancement, such as becoming a supervisor or manager within their organization. Additionally, they can pursue higher education, such as a bachelor's degree in emergency medical services or a related field, to open up opportunities for leadership roles or teaching positions. Continuous training and professional development are also important for EMTs to stay current with the latest medical advancements and best practices in the field.
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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Do you know what the difference is between the study programs Biomedical Analytics and Medical Biology?
The study program Biomedical Analytics focuses on the use of data analysis and technology to understand biological systems and medical processes. It involves the application of computational and statistical methods to analyze biological data and make informed decisions in healthcare and biomedical research. On the other hand, Medical Biology is a broader field that encompasses the study of living organisms, their functions, and interactions at the molecular, cellular, and organismal levels. It also includes the study of diseases, genetics, and the development of new medical treatments. In summary, Biomedical Analytics is more focused on data analysis and technology in the context of biomedical research and healthcare, while Medical Biology covers a wider range of biological and medical topics.
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Where can one ask medical questions on a website?
One can ask medical questions on various websites such as WebMD, Mayo Clinic, Healthline, and Medscape. These websites have forums or sections where users can ask medical questions and receive answers from healthcare professionals or other users. It's important to note that while these websites can provide helpful information, it's always best to consult with a healthcare professional for personalized medical advice.
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics.Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
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Marketing Analytics : A Machine Learning Approach
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
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Marketing Analytics : Based on First Principles
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
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Curriculum Development for Medical Education : A Six-Step Approach
Based on a proven six-step model and including examples and questions to guide application of those timeless principles, Curriculum Development for Medical Education is a practical guidebook for all faculty members and administrators responsible for the educational experiences of medical students, residents, fellows, and clinical practitioners.Incorporating revisions driven by calls for reform and innovations in medical education that challenge established teaching models, the third edition includes an awareness of new accreditation standards and regulatory guidelines.The authors have expanded their discussion of survey methodology for needs assessment and stress the importance of writing competency-based goals and objectives that incorporate milestones, entrustable professional activities, and observable practice activities.With updated examples focusing on interprofessional education, collaborative practice, and educational technology, they describe educational strategies that incorporate the new science of learning.A completely new chapter presents the unique challenges of curriculum development for large, long, and integrated curricula.
Price: 41.50 £ | Shipping*: 0.00 £
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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Is there a medical examination for emergency medical technicians?
Yes, emergency medical technicians (EMTs) are required to undergo a medical examination as part of their certification process. This examination ensures that EMTs are physically fit and able to perform the demanding duties of their job. The examination typically includes a physical assessment, medical history review, and may also include drug testing and immunization verification. This process helps to ensure that EMTs are able to provide the best possible care to their patients.
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What is the medical part of the medical examination?
The medical part of the medical examination involves a thorough assessment of a person's physical health. This may include measuring vital signs such as blood pressure, heart rate, and temperature, as well as conducting a physical examination to check for any abnormalities or signs of illness. Additionally, medical history, current medications, and any relevant medical conditions are also reviewed to provide a comprehensive understanding of the individual's health status. This information helps the healthcare provider to make an accurate diagnosis and develop an appropriate treatment plan.
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What is the medical examination for emergency medical technicians?
The medical examination for emergency medical technicians (EMTs) typically includes a physical exam, vision and hearing tests, and a review of the individual's medical history. EMTs may also undergo drug and alcohol screenings, as well as testing for infectious diseases. Additionally, EMTs are often required to maintain up-to-date immunizations and vaccinations. The purpose of these examinations is to ensure that EMTs are physically and mentally fit to perform their demanding job duties and to protect the health and safety of both the EMTs and the patients they serve.
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