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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Applied Marketing Analytics Using R
    Applied Marketing Analytics Using R

    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • Rogue Company - Aurora Weapon Wrap DLC Global (Official website)
    Rogue Company - Aurora Weapon Wrap DLC Global (Official website)

    This product is a brand new and unused Rogue Company - Aurora Weapon Wrap DLC Global (Official website)

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  • How can one design a car wrap themselves?

    Designing a car wrap yourself involves several steps. First, you need to take accurate measurements of your vehicle to create a template. Next, use design software to create your custom graphics or choose from existing templates. Make sure to incorporate your branding, messaging, and any desired images or patterns. Once the design is finalized, work with a professional printing company that specializes in car wraps to bring your design to life on high-quality vinyl material.

  • How do you wrap a suitcase with plastic wrap?

    To wrap a suitcase with plastic wrap, start by placing the suitcase on a flat surface. Begin wrapping the plastic wrap around the suitcase, making sure to cover the entire surface. Pull the plastic wrap tightly to ensure a secure fit and continue wrapping until the entire suitcase is covered. Finally, cut the plastic wrap and secure the loose end by tucking it under a layer of wrap or using tape.

  • What are gift wrap scraps?

    Gift wrap scraps are leftover pieces of wrapping paper, ribbon, or other decorative materials that are too small to be used for wrapping a gift. These scraps are often the result of cutting and trimming larger pieces of gift wrap to fit a specific gift. While they may seem like waste, gift wrap scraps can be repurposed for various crafts and DIY projects, such as making gift tags, cards, or decorations.

  • What are gift wrap leftovers?

    Gift wrap leftovers are the remaining pieces of wrapping paper, ribbon, and other decorative materials that are left over after wrapping a gift. These leftovers can accumulate from using larger sheets of wrapping paper than needed, cutting off excess ribbon, or having extra decorative elements that were not used. Gift wrap leftovers are often saved and reused for future gift wrapping occasions to minimize waste and save money.

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  • Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
    Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies

    Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics.Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

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  • Marketing Analytics : A Machine Learning Approach
    Marketing Analytics : A Machine Learning Approach

    With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

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  • Marketing Analytics : Based on First Principles
    Marketing Analytics : Based on First Principles

    All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

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  • Rogue Company - Mardi Gras Weapon Wrap DLC Global (Official website)
    Rogue Company - Mardi Gras Weapon Wrap DLC Global (Official website)

    This product is a brand new and unused Rogue Company - Mardi Gras Weapon Wrap DLC Global (Official website)

    Price: 3.52 € | Shipping*: 0.00 €
  • Can you wrap gifts well?

    Yes, I can wrap gifts well. I have experience in wrapping gifts for various occasions and take pride in creating beautifully wrapped presents. I pay attention to detail and ensure that the wrapping paper is neatly folded and the edges are crisp. I also enjoy adding decorative elements such as ribbons, bows, and gift tags to make the presentation even more special.

  • Should I pack or wrap?

    It depends on what you are trying to protect. Packing is typically used to organize items in a container, while wrapping is used to protect items from damage. If you are looking to protect fragile items, wrapping them individually may be a better option. However, if you are trying to organize a large number of items, packing them together may be more efficient.

  • Can you wrap it yourself?

    Yes, I can wrap it myself. I have the ability to perform tasks such as wrapping gifts, packaging items, and completing various other activities independently. If you provide me with the necessary materials and instructions, I can efficiently wrap the item according to your specifications.

  • What is a motorcycle wrap?

    A motorcycle wrap is a vinyl graphic or decal that is applied to the surface of a motorcycle to change its appearance. It is a cost-effective way to customize the look of a motorcycle without the need for a permanent paint job. Motorcycle wraps come in a variety of colors, patterns, and finishes, allowing riders to personalize their bikes to their liking. Additionally, wraps can also provide protection to the original paint of the motorcycle from scratches and fading.

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