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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 165.00 £ | Shipping*: 0.00 £ -
Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 130.00 £ | Shipping*: 0.00 £
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How do the rated voltage, nominal voltage, and operating voltage differ?
The rated voltage is the maximum voltage that a device can safely handle without being damaged. The nominal voltage is the standard voltage level at which a device is designed to operate efficiently. The operating voltage is the actual voltage at which a device is currently operating. These three values can differ, with the rated voltage being the highest, followed by the nominal voltage, and the operating voltage fluctuating within a certain range depending on the conditions.
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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How do medium voltage, high voltage, and extra-high voltage affect the human body?
Medium voltage, high voltage, and extra-high voltage can all have varying effects on the human body depending on the level of exposure. Medium voltage (1kV to 69kV) can cause burns and muscle contractions, high voltage (69kV to 230kV) can lead to severe burns, cardiac arrest, and even death, while extra-high voltage (above 230kV) can result in instant death due to the high levels of electrical energy passing through the body. It is crucial to exercise caution and follow safety protocols when working with or near these voltage levels to prevent any harm to individuals.
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Where can one find the missing voltage difference between battery voltage and consumer voltage?
The missing voltage difference between battery voltage and consumer voltage can be found in the electrical components that make up the circuit between the battery and the consumer. This could include resistors, capacitors, inductors, or other components that may be affecting the voltage. By analyzing the circuit and using techniques such as Kirchhoff's voltage law and Ohm's law, one can identify and calculate the missing voltage difference. Additionally, using a multimeter to measure the voltage at different points in the circuit can help pinpoint where the voltage drop is occurring.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Website Development for Beginners Training Course
Course Description Web Development is one of the fastest growing industries in the world and predictions are that the demand for quality Web Developers will only continue to grow! Never in the history of the Web has it been such an opportune moment to join millions of people around the world who are involved in building web products. Whether you are excited at the possibility of becoming a Web Developer or you are just a curious person who wants to build websites as a hobby, you will find this course useful. We have covered Web Development as a corporate career as well as included tips on launching your own freelance Web Development practice. Introduction From front-end to back-end, HTML to CSS, JavaScript to its helpful frameworks - this course is packed with information to take you from square one to Web mastery. The material covered in the course is vast but fear not - it is after all a course for beginners and we will guide you through the hard concepts with witty humour and illustrative code examples. By the end of the course not only will you be familiar with the scripting languages HTML, CSS and JavaScript but they are going to become your best friends in your Web journey. What you will learn The aim of the course is to equip you with the knowledge and tools to build your first website. It is a practical course with code example, coding activities and plenty of guidance material to help you complete them. The past, present and future of the Internet and the Web What terms client-side and server-side mean in the context of Web Development How to create a simple HTML document and setup the basic skeleton of a web page How to use various HTML elements to create the different sections of the web page How to add styling code to HTML in internal and external style sheets using CSS Why you should use CSS alongside HTML to build beautiful pages Important concepts of coding for the Web including the CSS Box Model, the HTML DOM model and JavaScript’s Object Orientation How to use JavaScript code into HTML documents in order to change and modify the structure as well as adding interactivity to the web page Benefits of taking this course There are a number of benefits, which include: A comprehensive, practical and easy-to-understand course material Example code with comprehensive explanations using HTML, CSS and JavaScript coding languages End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an Internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Being able to write simple web pages and elements using HTML, CSS and JavaScript at the end of the course Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: The Internet and the Web Module 2: What is Web Development? Module 3: Hypertext Markup Language (HTML) Module 4 : Advanced HTML elements Module 5 : Introduction to CSS Module 6 : HTML andamp; CSS in Action – Part I Module 7 : HTML andamp; CSS in Action – Part II Module 8 : HTML andamp; CSS in Action Part III Module 9 : Introduction to JavaScript Module 10 : JavaScript in Action Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Marketing Analytics : A Machine Learning Approach
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
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Marketing Analytics : Based on First Principles
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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Which voltage converter?
The best voltage converter to use depends on the specific devices you are trying to power and the countries you will be traveling to. For most electronic devices, a voltage converter that can handle a range of voltages (such as 100-240V) is recommended. Additionally, it is important to consider the wattage requirements of your devices to ensure the voltage converter can handle the power load. It is also a good idea to look for a converter that has built-in surge protection to safeguard your devices from power spikes.
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Should one use high-voltage or low-voltage LED lamps?
The choice between high-voltage and low-voltage LED lamps depends on the specific requirements of the lighting project. High-voltage LED lamps are typically easier to install and can cover longer distances without voltage drop issues. On the other hand, low-voltage LED lamps are more energy-efficient and safer to use in certain applications, such as outdoor lighting or areas where there is a risk of electric shock. Ultimately, it is important to consider factors such as the installation environment, energy efficiency, and safety when deciding between high-voltage and low-voltage LED lamps.
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Why is the voltage too high after the voltage divider?
The voltage is too high after the voltage divider because the load connected to the output of the voltage divider is drawing current, which affects the voltage across the load. The voltage divider assumes no current is being drawn, so when a load is connected, it changes the voltage distribution. This results in a higher voltage at the output than what was calculated by the voltage divider formula. To compensate for this, a buffer or voltage regulator can be added to the output of the voltage divider to maintain a stable voltage.
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