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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 130.00 £ | Shipping*: 0.00 £
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What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
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What is free website hosting?
Free website hosting refers to a service that allows individuals or businesses to host their website on a server without having to pay for it. This means that the hosting provider will offer server space and resources for the website at no cost. However, free website hosting often comes with limitations such as limited storage, bandwidth, and features, as well as potential ads on the website. It is a good option for those who are just starting out and have a limited budget, but may not be suitable for larger or more complex websites.
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Is there a website builder without hosting?
Yes, there are website builders that allow you to create and design a website without requiring you to use their hosting services. These website builders typically offer the option to export your website files and upload them to any hosting provider of your choice. This gives you the flexibility to choose a hosting provider that best fits your needs and budget while still being able to use a user-friendly website builder to create your site.
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How does website hosting work through FiveM?
Website hosting through FiveM works by allowing server owners to upload and host their custom websites on the FiveM platform. This enables server owners to create a unique web presence for their community, providing information, forums, and other resources for their players. FiveM provides the infrastructure and tools necessary for server owners to manage and host their websites, allowing them to focus on creating engaging content for their community. This integration of website hosting within the FiveM platform streamlines the process for server owners and enhances the overall experience for players.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Modern Data Analytics in Excel : Using Power Query, Power Pivot and More for Enhanced Data Analytics
If you haven't modernized your data cleaning and reporting processes in Microsoft Excel, you're missing out on big productivity gains. And if you're looking to conduct rigorous data analysis, more can be done in Excel than you think.This practical book serves as an introduction to the modern Excel suite of features along with other powerful tools for analytics. George Mount of Stringfest Analytics shows business analysts, data analysts, and business intelligence specialists how to make bigger gains right from your spreadsheets by using Excel's latest features.You'll learn how to build repeatable data cleaning workflows with Power Query, and design relational data models straight from your workbook with Power Pivot.You'll also explore other exciting new features for analytics, such as dynamic array functions, AI-powered insights, and Python integration. Learn how to build reports and analyses that were previously difficult or impossible to do in Excel.This book shows you how to:Build repeatable data cleaning processes for Excel with Power QueryCreate relational data models and analysis measures with Power PivotPull data quickly with dynamic arraysUse AI to uncover patterns and trends from inside ExcelIntegrate Python functionality with Excel for automated analysis and reporting
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Website Development for Beginners Training Course
Course Description Web Development is one of the fastest growing industries in the world and predictions are that the demand for quality Web Developers will only continue to grow! Never in the history of the Web has it been such an opportune moment to join millions of people around the world who are involved in building web products. Whether you are excited at the possibility of becoming a Web Developer or you are just a curious person who wants to build websites as a hobby, you will find this course useful. We have covered Web Development as a corporate career as well as included tips on launching your own freelance Web Development practice. Introduction From front-end to back-end, HTML to CSS, JavaScript to its helpful frameworks - this course is packed with information to take you from square one to Web mastery. The material covered in the course is vast but fear not - it is after all a course for beginners and we will guide you through the hard concepts with witty humour and illustrative code examples. By the end of the course not only will you be familiar with the scripting languages HTML, CSS and JavaScript but they are going to become your best friends in your Web journey. What you will learn The aim of the course is to equip you with the knowledge and tools to build your first website. It is a practical course with code example, coding activities and plenty of guidance material to help you complete them. The past, present and future of the Internet and the Web What terms client-side and server-side mean in the context of Web Development How to create a simple HTML document and setup the basic skeleton of a web page How to use various HTML elements to create the different sections of the web page How to add styling code to HTML in internal and external style sheets using CSS Why you should use CSS alongside HTML to build beautiful pages Important concepts of coding for the Web including the CSS Box Model, the HTML DOM model and JavaScript’s Object Orientation How to use JavaScript code into HTML documents in order to change and modify the structure as well as adding interactivity to the web page Benefits of taking this course There are a number of benefits, which include: A comprehensive, practical and easy-to-understand course material Example code with comprehensive explanations using HTML, CSS and JavaScript coding languages End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an Internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Being able to write simple web pages and elements using HTML, CSS and JavaScript at the end of the course Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: The Internet and the Web Module 2: What is Web Development? Module 3: Hypertext Markup Language (HTML) Module 4 : Advanced HTML elements Module 5 : Introduction to CSS Module 6 : HTML andamp; CSS in Action – Part I Module 7 : HTML andamp; CSS in Action – Part II Module 8 : HTML andamp; CSS in Action Part III Module 9 : Introduction to JavaScript Module 10 : JavaScript in Action Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Marketing Analytics : Based on First Principles
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
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If any, which purchasing power development do you see as worse?
I see the lack of purchasing power development in lower-income communities as worse. These communities often face systemic barriers to economic advancement, such as limited access to quality education and employment opportunities. As a result, individuals in these communities struggle to increase their purchasing power and improve their standard of living. Addressing these disparities is crucial for creating a more equitable society and ensuring that all individuals have the opportunity to thrive economically.
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How can the development point of a power series be interpreted?
The development point of a power series can be interpreted as the center around which the series is expanded. It represents the specific value of the independent variable at which the series is being approximated. The development point is crucial in determining the behavior and convergence of the power series, as it influences the terms in the series and their relationship to the function being approximated. Additionally, the development point helps in understanding the accuracy of the power series approximation for different values of the independent variable.
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'Power seizure or power delegation?'
Power seizure refers to the act of forcefully taking control or authority without consent, often through coercion or violence. On the other hand, power delegation involves the voluntary transfer of authority or responsibility from one individual or group to another. While power seizure is typically seen as illegitimate and undemocratic, power delegation can be a strategic and legitimate way to distribute power and promote collaboration within organizations or societies. Ultimately, the distinction between the two lies in the manner in which power is acquired and exercised.
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'Power seizure or power transfer?'
Power seizure refers to the forcible takeover of power or authority, often through illegal or undemocratic means. This can involve a coup d'état, military intervention, or other forms of coercion. On the other hand, power transfer refers to the peaceful and legitimate transfer of power from one leader or government to another, typically through democratic processes such as elections or constitutional succession. The distinction between the two is crucial for the stability and legitimacy of a government, as power seizure can lead to instability and conflict, while power transfer upholds the rule of law and democratic principles.
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