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  • Past Participle
    Past Participle

    Dakar, Senegal, 1987: On a rainy night after a wild party, the British ambassador's wife, Vivienne Hughes, is involved in a car crash.Her vehicle hits the motor-bike of a young Senegalese doc-tor, Aime Tunkara, killing him.Pleading diplomatic immunity, Vivienne and her husband flee to England. Three decades later, Aime's little sister, Lily Tunkara, now a high-flying lawyer in Dakar, finds a photograph that compels her to investigate what really happened that rainy night.As Lily faces in-creasing hostility from the local community, she turns to Vivienne Hughes, the only remaining wit-ness, but is either woman pre-pared for the truth to emerge?

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 165.00 £ | Shipping*: 0.00 £
  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • 'Will + participle 2?'

    "Will + participle 2" is a construction used to form the future perfect tense in English. It is used to indicate an action that will be completed before a specific point in the future. This construction is formed by using the auxiliary verb "will" followed by the past participle of the main verb. For example, "By the time you arrive, I will have finished my homework."

  • What are the Latin forms of the present participle, perfect passive participle, and future active participle?

    The Latin present participle is formed by adding -ns, -ntis to the present stem of the verb. For example, the present participle of the verb "amo" (I love) is "amans, amantis" (loving). The perfect passive participle is formed by adding -us, -a, -um to the verb stem. For example, the perfect passive participle of the verb "amo" is "amatus, amata, amatum" (loved). The future active participle is formed by adding -urus, -ura, -urum to the verb stem. For example, the future active participle of the verb "amo" is "amaturus, amatura, amaturum" (about to love).

  • What are participle clauses?

    Participle clauses are a type of clause that uses a present participle (-ing form) or a past participle (-ed form) to provide additional information about the subject of the main clause. They can be used to show simultaneous actions, cause and effect, or to provide descriptive details. For example, in the sentence "Feeling tired, she decided to go to bed," the participle clause "Feeling tired" provides additional information about the subject "she."

  • What is a participle?

    A participle is a form of a verb that can function as an adjective or be part of a verb phrase. There are two types of participles in English: the present participle, which ends in -ing (e.g. "walking"), and the past participle, which can end in -ed, -en, -d, -t, -n, or -ne (e.g. "broken"). Participles are used to modify nouns or pronouns, and they can also be used to form verb tenses such as the present perfect or past perfect.

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  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Applied Marketing Analytics Using R
    Applied Marketing Analytics Using R

    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

    Price: 44.99 £ | Shipping*: 0.00 £
  • Website Development for Beginners Training Course
    Website Development for Beginners Training Course

    Course Description Web Development is one of the fastest growing industries in the world and predictions are that the demand for quality Web Developers will only continue to grow! Never in the history of the Web has it been such an opportune moment to join millions of people around the world who are involved in building web products. Whether you are excited at the possibility of becoming a Web Developer or you are just a curious person who wants to build websites as a hobby, you will find this course useful. We have covered Web Development as a corporate career as well as included tips on launching your own freelance Web Development practice. Introduction From front-end to back-end, HTML to CSS, JavaScript to its helpful frameworks - this course is packed with information to take you from square one to Web mastery. The material covered in the course is vast but fear not - it is after all a course for beginners and we will guide you through the hard concepts with witty humour and illustrative code examples. By the end of the course not only will you be familiar with the scripting languages HTML, CSS and JavaScript but they are going to become your best friends in your Web journey. What you will learn The aim of the course is to equip you with the knowledge and tools to build your first website. It is a practical course with code example, coding activities and plenty of guidance material to help you complete them. The past, present and future of the Internet and the Web What terms client-side and server-side mean in the context of Web Development How to create a simple HTML document and setup the basic skeleton of a web page How to use various HTML elements to create the different sections of the web page How to add styling code to HTML in internal and external style sheets using CSS Why you should use CSS alongside HTML to build beautiful pages Important concepts of coding for the Web including the CSS Box Model, the HTML DOM model and JavaScript’s Object Orientation How to use JavaScript code into HTML documents in order to change and modify the structure as well as adding interactivity to the web page Benefits of taking this course There are a number of benefits, which include: A comprehensive, practical and easy-to-understand course material Example code with comprehensive explanations using HTML, CSS and JavaScript coding languages End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an Internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Being able to write simple web pages and elements using HTML, CSS and JavaScript at the end of the course Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: The Internet and the Web Module 2: What is Web Development? Module 3: Hypertext Markup Language (HTML) Module 4 : Advanced HTML elements Module 5 : Introduction to CSS Module 6 : HTML andamp; CSS in Action – Part I Module 7 : HTML andamp; CSS in Action – Part II Module 8 : HTML andamp; CSS in Action Part III Module 9 : Introduction to JavaScript Module 10 : JavaScript in Action Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

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  • Marketing Analytics : Based on First Principles
    Marketing Analytics : Based on First Principles

    All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

    Price: 46.99 £ | Shipping*: 0.00 £
  • What is the difference between the past participle and the present participle?

    The past participle is a verb form used to indicate a completed action or state that occurred in the past. It is often used with auxiliary verbs to form the perfect tenses (e.g., "has eaten," "had gone"). The present participle, on the other hand, is a verb form used to indicate an ongoing action or state in the present or future. It is formed by adding "-ing" to the base form of the verb and is used to create the progressive tenses (e.g., "is eating," "will be going").

  • How can the terms premature, simultaneous, and subsequent be explained in relation to past participle, present participle, and future participle?

    The terms premature, simultaneous, and subsequent can be explained in relation to past participle, present participle, and future participle based on their timing in relation to the action of the verb. The past participle refers to an action that has already been completed, making it premature in relation to the present moment. The present participle refers to an action that is happening at the same time as something else, making it simultaneous. The future participle refers to an action that will happen at a later time, making it subsequent to the present moment. These terms help to clarify the timing of the action in relation to the verb.

  • What is a nominalized participle?

    A nominalized participle is a verb form that has been turned into a noun. This is done by adding a suffix to the participle form of the verb, which allows it to function as a noun in a sentence. Nominalized participles are commonly used in various languages to express actions or qualities in a more abstract or general way.

  • What is a substantivized participle?

    A substantivized participle is a verb form that has been turned into a noun by adding a definite article and declining it for case, gender, and number. In other words, it is a participle that has been transformed into a noun and can function as a subject, object, or complement in a sentence. This process allows the participle to take on the characteristics of a noun while still retaining some of its verbal qualities.

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