Products related to Measurement:
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
This revised and updated textbook applies a critical and practical lens to the world of social media analytics.Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media.It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data.Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
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Building Measurement : New Rules of Measurement
Measurement of buildings is the core skill of the quantity surveyor.It underpins the procurement, management, delivery and subsequent commissioning of a completed building, and must now be completed using New Rules of Measurement 2 (NRM 2).In this much-needed new measurement textbook, the measurement of the most common building elements is described using NRM2.Extensive worked examples including fully up to date hand-drawn diagrams and supporting take-off lists ensure that the reader develops a confidence in their ability to measure using NRM2 in practice.A practical step-by-step approach is used to explain and interpret the detail of the specific Work Sections of NRM2, covering a broad range of different trades, including mechanical and electrical systems; external works; groundwork; masonry; joinery; and internal finishes. Presuming no prior knowledge of measurement or NRM2, and fully up to date with current practice, including consideration of Building Information Modelling, this is the ideal text for students of measurement at HND or BSc level, as well as practitioners needing a crash course in how to apply NRM2.
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Measurement using the New Rules of Measurement
The RICS New Rules of Measurement mean that the construction industry now has a way of allowing a more consistent approach to the measurement and estimating of buildings from the start of a project, right through until the end, and beyond. Measurement using the New Rules of Measurement offers comprehensive guidance on all the technical competencies concerned with measurement throughout the precontract stages and provides a full commentary to the NRM, with detailed and comprehensive examples of how to measure in accordance with this new prescriptive approach. For both students and practitioners, the acquisition of technical competencies is by practice so this book offers step-by-step worked examples to follow as well as an exercise on each topic. helps dispel anxieties about using a new method in an important area of fee generationbased on the author’s successful Roadshows, organised by the RICS to promote the NRMcompanion websites provide support for learning: http://ostrowskiquantities.com and www.wiley.com/go/ostrowski/measurement
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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What is the difference between measurement inaccuracies and measurement errors?
Measurement inaccuracies refer to the discrepancies between the measured value and the true value of a quantity, which can be caused by various factors such as instrument calibration or environmental conditions. On the other hand, measurement errors are the differences between the measured value and the true value that are due to mistakes made during the measurement process, such as human error or faulty equipment. Inaccuracies are more systematic and can be corrected through calibration, while errors are more random and can be minimized through careful measurement techniques.
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What is the difference between angular measurement and arc measurement?
Angular measurement refers to the measurement of angles in degrees, radians, or other units, while arc measurement refers to the measurement of the length of an arc on a circle. Angular measurement is used to quantify the amount of rotation between two lines, while arc measurement is used to quantify the length of a curved segment of a circle. In other words, angular measurement focuses on the angle formed by two intersecting lines, while arc measurement focuses on the length of the curved segment of a circle.
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How is the background measurement carried out in beta spectrum measurement?
In beta spectrum measurement, the background measurement is carried out by placing the detector in a shielded environment to minimize external interference. The detector is then left to measure the background radiation for a certain period of time without any radioactive source nearby. This background measurement helps in determining the baseline radiation levels that need to be subtracted from the actual beta spectrum measurement to obtain accurate results. Additionally, background measurements are essential for identifying and eliminating any sources of contamination or interference that could affect the beta spectrum data.
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What is the underbust measurement for a measurement of 73 cm?
The underbust measurement is typically taken right under the bust, where the band of a bra would sit. For a measurement of 73 cm, the underbust measurement would likely be around 68-70 cm, as the band size of a bra is usually a few centimeters smaller than the actual underbust measurement to provide a snug fit and support. It is important to note that individual body shapes and sizes can vary, so it's always best to try on different sizes to find the most comfortable fit.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Attitude Measurement
The field of attitude research has long been recognised as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement.Roger Jowell and Caroline Roberts, acknowledged leaders in this area of research, have combed the literature to bring together the most comprehensive collection available.The four volumes cover key advances since serious study of the subject began to appear (in the 1920s), with a selection of the articles and papers which present the key figures, the major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences.This set will provide a rich reference source that should appeal to academics and practitioners alike.
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Health Measurement Scales : A practical guide to their development and use
Health Measurement Scales is the ultimate guide to appraising, developing, and validating measurement scales that are used in the health sciences.Written in a clear and practical style, this guide enables clinicians and researchers to both develop scales to measure subjective states and non-tangible health outcomes, as well as evaluate and differentiate among existing tools. Topics presented in the order that scales are constructed: how the individual items are developed, biases that can affect responses, various response options, how to select the best items in the set, how to combine them into a scale; and finally how to determine the reliability and validity of the scale. Fully updated to reflect recent developments in the field and the latest survey methods.The new edition contains updated information on generalizability theory and item response theory, and integration of qualitative research methods into scale design and testing.Including guidelines, appendices and checklists, this useful book is a must-read for any practitioner dealing with any kind of subjective measurement.
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Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Unit of measurement or?
A unit of measurement is a specific quantity used as a standard for measurement. It provides a reference point for comparing and quantifying physical quantities such as length, mass, time, and temperature. Units of measurement are essential for ensuring consistency and accuracy in scientific, industrial, and everyday measurements. They allow for clear communication and understanding of the magnitude of a particular quantity.
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What is the test task of hydrostatic pressure measurement in measurement technology?
The test task of hydrostatic pressure measurement in measurement technology is to accurately measure the pressure exerted by a liquid at a specific depth. This involves using a pressure sensor or transducer to convert the force exerted by the liquid into an electrical signal, which can then be calibrated and displayed as a pressure reading. The goal is to ensure that the measurement is precise and reliable, allowing for accurate monitoring and control of processes such as water level in tanks, pressure in pipelines, and depth in bodies of water. Additionally, the test task may involve assessing the impact of factors such as temperature, density, and viscosity on the accuracy of the measurement.
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What are the German units of measurement for Australian units of measurement?
The German units of measurement for Australian units of measurement are as follows: - 1 kilometer (km) is equivalent to 0.621371 miles - 1 liter (L) is equivalent to 0.264172 gallons - 1 kilogram (kg) is equivalent to 2.20462 pounds - 1 degree Celsius (°C) is equivalent to 1.8 degrees Fahrenheit plus 32
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How is the measurement of an electrical circuit with measurement tasks carried out?
The measurement of an electrical circuit with measurement tasks is carried out using various instruments such as multimeters, oscilloscopes, and signal generators. These instruments are used to measure voltage, current, resistance, frequency, and other electrical parameters within the circuit. The measurements are typically taken at different points in the circuit to analyze the behavior and performance of the components. Additionally, the measurements may be recorded and analyzed using software tools to further understand the circuit's characteristics and make necessary adjustments.
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