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  • The Impact of Digitalization on Current Marketing Strategies
    The Impact of Digitalization on Current Marketing Strategies

    Digitalization has completely transformed marketing.It has changed consumption habits, consumer behaviour, and purchasing processes.In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions. The Impact of Digitalization on Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series.This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain. Subjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers. Series editor Luis Matosas-López provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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  • Current Topics in Nonclinical Drug Development : Volume 2
    Current Topics in Nonclinical Drug Development : Volume 2

    The second volume in the CURRENT TOPICS IN NONCLINICAL DRUG DEVELOPMENT SERIES explores the critical issues and current topics in nonclinical drug development.This second volume covers individual topics and strategies in drug development from compound characterization to drug registration.Written by a variety of experts in the field, recent and rapid advances in technologies and associated changes in regulatory guidance are discussed. Select topics include:Evolution of Artificial Intelligence (AI) technologies and the impact on toxicologic pathology. Current approaches to carcinogenicity testing. Predicting drug-drug interactions. Current understanding of idiosyncratic drug reaction. Assessing cardiovascular risks beyond QT interval. Use of 3D cell cultures in toxicology and ADME. Development of small molecule-antibody complexes. Differentiating adverse from non-adverse findings in nonclinical studies. Current Topics in Nonclinical Drug Development: Volume 2 will aid toxicologists, toxicologic pathologists, consultants, regulators, study directors, and nonclinical scientists dealing with day-to-day issues encountered in drug development and assist in formulating strategies for resolution of these issues.In addition, the book will be a valuable reference for academicians and graduate students pursuing research related to nonclinical drug development.

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  • Current Topics in Nonclinical Drug Development : Volume 1
    Current Topics in Nonclinical Drug Development : Volume 1

    The inaugural volume in the Current Topics in Nonclinical Drug Development Series explores the critical issues and current topics in nonclinical drug development.This first volume covers individual topics and strategies in drug development from compound characterization to drug registration.Written by a variety of experts in the field, recent and rapid advances in technologies and associated changes in regulatory guidance are discussed. Additional features include: Deals with day-to-day issues in study design, evaluation of findings, and presentation of data. Explains new approaches in the development of medical devices. Includes dedicated chapters on the use of bioinformatics in drug development. Addresses strategies for photosafety testing of drugs. Current Topics in Nonclinical Drug Development, Volume I will aid toxicologists, toxicologic pathologists, consultants, regulators, Study Directors, and nonclinical scientists dealing with day-to-day issues in study design, evaluation of findings, and presentation of data.In addition, the book will be a valuable reference for academicians and graduate students pursuing research related to nonclinical drug development.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Does the current political development in Germany scare you?

    As an AI, I don't have personal emotions, but I can provide an analysis. The current political developments in Germany, such as the rise of the far-right AfD party and the challenges faced by the ruling coalition, are certainly concerning. The increasing polarization and fragmentation of the political landscape could potentially destabilize the country's political system. However, Germany has a strong democratic tradition and institutions, which may help to mitigate these challenges. It will be important for German leaders to work towards finding common ground and addressing the underlying issues to ensure the stability of the country's political system.

  • What is website hosting?

    Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.

  • What is the website for current trend articles?

    The website for current trend articles is www.currenttrendarticles.com. This website provides up-to-date articles on a wide range of trends in various industries such as fashion, technology, health, and more. It is a valuable resource for staying informed about the latest trends and developments in the world.

  • What is the best website for current news?

    The best website for current news can vary depending on individual preferences and interests. Some popular options include CNN, BBC News, The New York Times, and The Guardian. These websites offer a wide range of news coverage, from international events to local news, and often provide in-depth analysis and multimedia content. It's important to consider the credibility and reputation of the news source when choosing the best website for current news.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Globalization and Development : Themes and Concepts in Current Research
    Globalization and Development : Themes and Concepts in Current Research

    This book is a collective effort on the part of researchers affiliated with the CERES Research School in Development Studies in the Netherlands to discuss a series of themes and concepts crucial to the overlapping fields of globalization and development research.While development in the course of the 1980s and 1990s was becoming hinged onto globalization, prior approaches to development were increasingly being criticized.An impasse was announced by various actors in the field, and renewed reflection on some of the basic concepts and methods became inevitable.Much of the initial rethinking went under the sign of postmodernism and tended to give priority to micro- and actor-centered research.Later, with the emerging discussion on globalization, new macro dimensions were added, and efforts were launched to articulate local/global approaches.This book discusses a set of key themes and concepts that reflect these intellectual and historical developments.Used by politicians and researchers, they reflect the continuing concern about inequality and poverty by students and practitioners of development, and contain crucial perspectives for a critical engagement of current globalization processes and their consequences.The chapters in this book examine the notions and issues of globalization, livelihood, identity, governance, transnationalism, and knowledge.

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  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • Applied Marketing Analytics Using Python
    Applied Marketing Analytics Using Python

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • Which website is good for current youth castings?

    One website that is good for current youth castings is Backstage. It is a popular platform for actors, including youth actors, to find casting opportunities for film, television, theater, and other projects. Backstage also provides resources and advice for young actors looking to break into the industry. Additionally, Casting Networks is another website that offers casting opportunities for youth actors in various projects. Both of these websites are reputable and frequently updated with new casting calls for young performers.

  • What do you think of the current hype in network marketing?

    The current hype in network marketing can be both positive and negative. On one hand, it has brought attention to the potential for individuals to create their own businesses and generate income from home. However, there are concerns about the sustainability of some network marketing companies and the potential for individuals to be misled or exploited. It is important for individuals to thoroughly research any network marketing opportunity before getting involved to ensure they are making a well-informed decision.

  • What does the current design of Mercedes look like?

    The current design of Mercedes vehicles is characterized by sleek and modern lines, a bold front grille, and distinctive LED headlights. The overall aesthetic is sophisticated and luxurious, with attention to detail and high-quality materials. The design language is consistent across the entire lineup, from sedans to SUVs, creating a cohesive and recognizable brand identity. Overall, the current design of Mercedes vehicles exudes a sense of elegance and prestige.

  • What are the current operating system development kits in 2020?

    In 2020, the most popular operating system development kits include: 1. Android Studio: This is the official integrated development environment (IDE) for Android app development, providing tools for building, testing, and debugging Android applications. 2. Xcode: Developed by Apple, Xcode is the IDE for building apps for iOS, macOS, watchOS, and tvOS. It includes a suite of software development tools for creating apps for Apple devices. 3. Visual Studio: This is a widely used IDE developed by Microsoft for building a variety of applications, including those for Windows, Android, iOS, and web development. These development kits provide the necessary tools and resources for developers to create and test applications for various operating systems.

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