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    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Applied Marketing Analytics Using Python
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    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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  • Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
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    Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics.Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

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  • What type of cooler is better: tower cooler or top-blow cooler?

    The choice between a tower cooler and a top-blow cooler depends on the specific needs of the system. Tower coolers are generally more efficient at cooling due to their larger surface area and bigger fans, making them better for high-performance systems or overclocking. On the other hand, top-blow coolers are more compact and can fit in smaller cases, making them a better choice for compact builds or systems with limited space. Ultimately, the best cooler type will depend on the specific requirements and constraints of the system.

  • Which type of cooler is better: tower cooler or top-blow cooler?

    The choice between a tower cooler and a top-blow cooler depends on your specific needs and preferences. Tower coolers are generally more efficient at cooling due to their larger size and more heat pipes, making them better for high-performance systems or overclocking. On the other hand, top-blow coolers are more compact and can fit in smaller cases, making them a better choice for compact builds or systems with limited space. Ultimately, the better cooler for you will depend on your specific requirements and constraints.

  • What type of cooler is better: a built-in cooler or an external cooler?

    The choice between a built-in cooler and an external cooler depends on individual preferences and needs. Built-in coolers are great for seamlessly integrating into a kitchen or outdoor space, providing a sleek and customized look. However, external coolers offer more flexibility in terms of placement and can be easily moved to different locations. Additionally, external coolers often have larger storage capacities and may be more cost-effective. Ultimately, the decision between the two types of coolers will depend on the specific requirements and design preferences of the user.

  • Which option is better: evaporative cooler or ice cooler?

    The choice between an evaporative cooler and an ice cooler depends on your specific needs and circumstances. Evaporative coolers are more energy-efficient and cost-effective to run, as they use water and air movement to cool the surrounding area. However, they are most effective in dry climates and may not be as effective in more humid environments. On the other hand, ice coolers are portable and can provide instant cooling, but they require a constant supply of ice and may not be as cost-effective in the long run. Ultimately, the better option will depend on your location, budget, and cooling needs.

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  • Marketing Analytics : A Machine Learning Approach
    Marketing Analytics : A Machine Learning Approach

    With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

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  • Marketing Analytics : Based on First Principles
    Marketing Analytics : Based on First Principles

    All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics?How does each new analytics technique improve performance?Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

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  • Car Oil Cooler Water Cooler Gasoline Cooler for Isuzu 4JB1 4KH1
    Car Oil Cooler Water Cooler Gasoline Cooler for Isuzu 4JB1 4KH1

    Car Oil Cooler Water Cooler Gasoline Cooler for Isuzu 4JB1 4KH1

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  • Wine Master Wine Cooler / Ice Cooler
    Wine Master Wine Cooler / Ice Cooler


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  • Which cooler 7?

    I'm sorry, but I need more information to answer your question. Can you please provide more context or clarify what you mean by "cooler 7"? Thank you!

  • Which notebook cooler?

    When choosing a notebook cooler, it's important to consider the size and weight of your laptop, as well as the cooling performance and noise level of the cooler. Look for a cooler with adjustable fan speeds and a design that allows for good airflow to effectively cool your laptop. Additionally, consider the portability and ease of use of the cooler, as well as any additional features such as USB ports or adjustable height settings. Ultimately, the best notebook cooler for you will depend on your specific needs and preferences.

  • What is website hosting?

    Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.

  • What is the cooler for the AMD Ryzen 5 CPU cooler?

    The cooler for the AMD Ryzen 5 CPU is the Wraith Stealth cooler. This cooler comes included with the Ryzen 5 processor and is designed to provide adequate cooling for the CPU during normal usage. While it may not be as powerful as some aftermarket coolers, the Wraith Stealth cooler is sufficient for keeping the Ryzen 5 CPU at safe operating temperatures.

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