Products related to Automotive:
-
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 45.99 £ | Shipping*: 0.00 £ -
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 165.00 £ | Shipping*: 0.00 £ -
Automotive Antenna Design and Applications
The steady evolution of wireless communication technologies continues to pave the way for the implementation of innovative services and devices in modern vehicles.These include analog and digital audio broadcasting radio, satellite radio, GPS, cell phones, and short range communication devices.Such applications require the use multiple antennas operating in different frequency ranges. Automotive Antenna Design and Applications thoroughly examines traditional and new advanced automotive antennas, including the principles, designs, and techniques used to reduce antenna dimensions without significant degradation of communication quality.The contents of this book are based on cutting-edge data collected from numerous technical papers, patents, and patent applications.It presents an overview of many commercially available automotive antennas and covers features that have become standard in automotive applications, such as printed-on car glass antennas, reduced-size helical antennas, multiband compact, printed-on dielectric and patch designs in a single package.Includes simulation examples of antenna parameters that significantly speed up the design process using software packages such as FEKO, NEC, IE3D, and GenesysHighlighting the practical aspects of antenna design, the authors present passive and active designs and describe the entire design process, including antenna simulation, prototype sample fabrication, and laboratory test measurements.The book also covers the production adjustments that can result from the demands of the real car environment.The presentation of numerous examples of passive and active automotive antennas greatly enhances this reference’s value to professionals, students, and anyone else working in the ever-evolving field of antenna design and application.
Price: 155.00 £ | Shipping*: 0.00 £ -
Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 45.99 £ | Shipping*: 0.00 £
-
Which is more demanding: automotive mechatronics technician or automotive salesman?
The automotive mechatronics technician role is generally more demanding than that of an automotive salesman. Mechatronics technicians are responsible for diagnosing and repairing complex mechanical and electronic systems in vehicles, which requires a high level of technical knowledge and problem-solving skills. On the other hand, automotive salesmen focus on selling vehicles and providing customer service, which can be demanding in terms of meeting sales targets and working with customers, but generally does not require the same level of technical expertise as a mechatronics technician.
-
Is automotive engineering difficult?
Automotive engineering can be challenging due to the complex nature of designing and developing vehicles. It requires a strong understanding of mechanical engineering, electrical engineering, and materials science. Additionally, staying updated with the latest technologies and regulations in the automotive industry adds to the difficulty. However, with dedication and passion for the field, many find the challenges of automotive engineering to be rewarding and fulfilling.
-
What is the difference between an automotive salesperson and an automotive salesman?
The difference between an automotive salesperson and an automotive salesman is primarily in the gender-specific terminology. "Salesperson" is a gender-neutral term that can refer to anyone who sells automobiles, regardless of gender. On the other hand, "salesman" is a gender-specific term that traditionally refers to a male individual who sells automobiles. In modern language usage, "salesperson" is often preferred to be more inclusive and reflective of the diverse workforce in the automotive industry.
-
What is the difference between an automotive merchant and an automotive seller?
An automotive merchant typically refers to a person or business that sells automotive products or services, such as parts, accessories, or repair services. On the other hand, an automotive seller specifically refers to someone who sells vehicles, such as cars, trucks, or motorcycles. While both may be involved in the automotive industry, the distinction lies in the specific products or services they offer for sale.
Similar search terms for Automotive:
-
Applied Marketing Analytics Using Python
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank.This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 130.00 £ | Shipping*: 0.00 £ -
Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools.With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Price: 44.99 £ | Shipping*: 0.00 £ -
Website Development for Beginners Training Course
Course Description Web Development is one of the fastest growing industries in the world and predictions are that the demand for quality Web Developers will only continue to grow! Never in the history of the Web has it been such an opportune moment to join millions of people around the world who are involved in building web products. Whether you are excited at the possibility of becoming a Web Developer or you are just a curious person who wants to build websites as a hobby, you will find this course useful. We have covered Web Development as a corporate career as well as included tips on launching your own freelance Web Development practice. Introduction From front-end to back-end, HTML to CSS, JavaScript to its helpful frameworks - this course is packed with information to take you from square one to Web mastery. The material covered in the course is vast but fear not - it is after all a course for beginners and we will guide you through the hard concepts with witty humour and illustrative code examples. By the end of the course not only will you be familiar with the scripting languages HTML, CSS and JavaScript but they are going to become your best friends in your Web journey. What you will learn The aim of the course is to equip you with the knowledge and tools to build your first website. It is a practical course with code example, coding activities and plenty of guidance material to help you complete them. The past, present and future of the Internet and the Web What terms client-side and server-side mean in the context of Web Development How to create a simple HTML document and setup the basic skeleton of a web page How to use various HTML elements to create the different sections of the web page How to add styling code to HTML in internal and external style sheets using CSS Why you should use CSS alongside HTML to build beautiful pages Important concepts of coding for the Web including the CSS Box Model, the HTML DOM model and JavaScript’s Object Orientation How to use JavaScript code into HTML documents in order to change and modify the structure as well as adding interactivity to the web page Benefits of taking this course There are a number of benefits, which include: A comprehensive, practical and easy-to-understand course material Example code with comprehensive explanations using HTML, CSS and JavaScript coding languages End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an Internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Being able to write simple web pages and elements using HTML, CSS and JavaScript at the end of the course Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: The Internet and the Web Module 2: What is Web Development? Module 3: Hypertext Markup Language (HTML) Module 4 : Advanced HTML elements Module 5 : Introduction to CSS Module 6 : HTML andamp; CSS in Action – Part I Module 7 : HTML andamp; CSS in Action – Part II Module 8 : HTML andamp; CSS in Action Part III Module 9 : Introduction to JavaScript Module 10 : JavaScript in Action Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
Price: 29.00 £ | Shipping*: £ -
Automotive Industrialisation : Industrial Policy and Development in Southeast Asia
This book looks at the industrial policies of Southeast Asian economies in their motor vehicle industries from early import substitution to policy-making under the more liberalised WTO policy regime. The book examines how inward automotive investment, especially from Japan, has been affected by policies, and how such investment has promoted industrial development in the late-industrialising economies within ASEAN (Association of Southeast Asian Nations).It provides insights into the automotive industry of Southeast Asia in terms of production volumes, sales volumes, market structure, and trade.Through country case studies, the book is a useful reference and illustrates how industrial policies in Southeast Asia have affected the spread of automotive development in the region. It will appeal to policy-makers and researchers interested in the automobile industry, industrial policies in the industry and the spread of development from foreign investors to local firms.
Price: 39.99 £ | Shipping*: 0.00 £
-
What is the difference between an automotive merchant and an automotive salesperson?
An automotive merchant is a business or individual that sells automotive products, such as cars, parts, or accessories. They may operate a dealership, repair shop, or online store. An automotive salesperson, on the other hand, is an individual who works for a merchant and is responsible for selling the merchant's automotive products to customers. The salesperson may work directly with customers to understand their needs, demonstrate products, and negotiate sales. In summary, the merchant is the entity that sells automotive products, while the salesperson is the individual who facilitates the sales process.
-
What is website hosting?
Website hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing the website's files and data on a server, which is then connected to the internet. When a user types in the website's domain name, the hosting server delivers the website's content to the user's browser, allowing them to view and interact with the site. Website hosting providers offer various plans and services to accommodate different website needs, such as storage space, bandwidth, security features, and technical support.
-
Is it possible to train automotive salespeople with just a technical automotive education?
While a technical automotive education can provide a solid foundation of knowledge about vehicles and their components, it may not be sufficient to train automotive salespeople effectively. Sales skills, customer service abilities, and product knowledge are also crucial for success in automotive sales. Therefore, a comprehensive training program that includes both technical education and sales training would be more beneficial in preparing automotive salespeople for their roles.
-
How can I become an automotive salesman as a trained automotive mechatronics technician?
To become an automotive salesman as a trained automotive mechatronics technician, you can start by gaining experience in the automotive industry. Look for opportunities to work in sales roles within automotive dealerships or related businesses to develop your sales skills. Networking with professionals in the industry and showcasing your knowledge of automotive technology can also help you transition into a sales role. Additionally, consider pursuing additional training or certifications in sales and customer service to enhance your qualifications for a sales position.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.